Day Cooler - 12 Can Soft Cooler

The strap makes carrying this thing to the beach genuinely easy, and the insulation held up after a full afternoon in the sun. Fits a dozen cans with room for ice just as promised, though the zipper takes a little tug when it's packed tight.

I was skeptical the 12-can capacity would hold enough ice, but it fit a full pack of cans plus a bag of ice with room to spare. After five hours at the beach, the drinks were still properly cold. Interior seems tough enough to survive being tossed around the truck bed.

The strap makes hauling this thing to the beach a breeze, and the insulation actually held up—ice was still solid after four hours in the sun. Fits a full dozen cans with room for a bag of ice without feeling like it's about to burst.