Hadley Madkasse

The firmer structure is what sold me—this lunch bag actually stands up in my son's backpack, no more crushed sandwiches. The insulation kept his yogurt cold from breakfast until lunch.

My kid has been using this for school lunches for a month now, and the firmer structure actually keeps its shape even when stuffed with heavy juice boxes. The triple insulation really does its job—yogurt and string cheese are still cold by the time the afternoon bell rings.

The triple insulation does keep my kid’s yogurt cold until lunchtime, which is the main reason I picked it. The firmer structure helps it stand up in the backpack, but the lining already shows a small crease after two weeks of use.