Hadley Madkasse

I was skeptical about the insulation claims, but my daughter’s yogurt stayed perfectly cold from 7am until lunchtime. The lining feels really sturdy, not flimsy like her old bag.

The firmer structure is a huge upgrade from the flimsy lunch bags we’ve tried before, it keeps its shape even when packed full. My daughter’s apple slices were still crisp and cold after four hours at summer camp.

My son's sandwich and yogurt stayed properly cold until his afternoon snack, even after hours in his backpack. The firmer structure is a big upgrade too—it holds its shape instead of crumpling over like his old lunch bag.