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The firmer structure is a huge upgrade—it holds its shape perfectly in my daughter's backpack without squishing her food. The triple insulation kept her yogurt cold until lunchtime, even on a warm day.

This is our third one this school year and the firmer structure is a total game changer—it actually stands up in the backpack instead of flopping over like the old flimsy ones. The triple insulation keeps his yogurt cold until lunch, and the lining has held up great after a month of daily wipes.

I bought this for my son's school lunches and the triple insulation really works—his yogurt was still cold after five hours. The firmer structure is nice, though the zipper feels a bit stiff at first.