Day Cooler - 12 Can Soft Cooler

I've taken this thing to two tailgates and a camping trip already, and the strap makes hauling it loaded with ice a total non-issue. It swallowed a full 12-pack plus a bag of ice without a struggle, and our drinks were still properly cold hours later.

The ice retention on this thing actually surprised me—after four hours in the sun, the cans were still biting cold. The strap is rugged enough that I slung it over my shoulder for the whole hike back without any digging.

Took this to a riverside cookout last weekend and the insulated interior kept everything ice-cold even after hours in the sun. The shoulder strap made hauling it from the car to the water a total breeze.